We all have THOSE days. You know the ones where you should’ve stayed in bed with the covers over your head. For those of us in retail it can sometimes be a lost package that seems to be touring the U.S. when all it had to do was go 40 miles, a dock strike in LA meaning your Easter bunnies are being held hostage by sweaty men with placards, or a snow dump on the east coast keeping your new barware – on ice! OR, you can have one of those days where that ALL happens and you can’t do anything but wait for the next call with more good news.
Didn’t have to wait long. Semi-trailer driver thinks our address is, well, not our address. That’s a fun argument!
Whew! Ready for bed and it’s only 6:30!
Category Archives: Publicity
One of THOSE Days
Filed under Antiques, Country Living, Furniture, Gift shop, Gifts, home decor, Independent Retailer, Publicity, Retail, Uncategorized
Shop Local – Support Local
For the last several years we have hosted a dinner at the Barn. We prepare the meal, some sort of activity and a discount on shopping. This dinner is a charity event for St. Anthony Catholic School donated as an auction item during their school carnival. In addition, we done another 10% of sales from the evening to the arts program at the school.
We all as independent retailers constantly ask customers to shop local, but what are you doing as a retailer to support local needs? We must be an active partner in our community if we expect the same from shoppers within the community. We are proud of our participation and get so much from it when kids tell us how much they do and learn in the art program at the school. We know we’ve helped in some small way to help them spread their wings and learn new things.
Don’t forget your customers and the community in which you both live. It does make a difference!
Filed under Antiques, Community service, Country Living, Gift shop, Gifts, Items, Publicity
A Little Self Plug Tonight….
Some folks may know that before I opened my store I had been a consumer PR geek, retail consultant & TV spokesperson. Opening the Silver Barn gave me the opportunity to do something I had always wanted to do – live a dream. I am excited to be able to now combine my first love – the store, with another love – TV work. For anyone in retail they know any PR you can get is very valuable. I’m lucky enough to be able to garner some of that on my own, and now I can begin to work to build Silver Barn as a destination. A place to come and enjoy shopping as well as enjoy the atmosphere.
And, I am especially happy to share the Silver Barn and some of our great products with some of my favorite TV pals – Shelly Miles and her fab producer, Monica Nino. I can’t wait to return again soon!!! Thanks to the team that makes me look good!!
Filed under Gift shop, Gifts, Publicity, Uncategorized