How A Product Sells a Retailer

Brighton Class of '11

How do you show a retailer you are behind them all the way? Advertise in big blockbuster magazines? That WILL attract brand recognition. Offer free freight? A nice added benefit, but probably won’t do it completely. Bring the retailer to your facility and SHOW them what makes your product the quality product it is. Now THAT is a novel approach. Trust me, it works. I was recently lucky enough to get to visit one of my newest product assortment’s home turf – Brighton Jewelry @ their Home! I love American-made products, and while Brighton is made all over the world, it is also made right here in the good old USA. The opportunity to talk to Beatriz who makes the handbags, and Amy who deals with the repair log-in calls, brought it all home to me – the little retailer in Columbus, Texas.

So, for three days I was shown the love – and the love that goes into their products. (Oh, I’d say my Coach bag has a lot of love in it too – mostly my hard earned cash I once loved – but there are lots of products that are painstakingly created.) No, what I mean by the Brighton love is how every employee there enjoys working for Brighton. Every employee takes pride in what they create. From Beatriz and her handbags, to Jerry Kohl, owner and creator of Brighton, it was the kind of place we would want to work if we didn’t work for ourselves. When you see the products and what goes in to creating each earring, bracelet, charm, handbag and more, it makes it that much more likely we’d go home and tell all of our customers about this wonderful company creating a wonderful product. Now THAT is how you sell a product! Thanks Brighton

Sound like an advertisement for Brighton? Probably, but The Silver Barn is all about selling a quality product that is unique and brings joy. Just take a look at The Silver Barn Facebook page and see some of the pics from my visit to the California factory. See if you don’t agree – there’s a lot of love in those products.


1 Comment

Filed under Apparel, Gift shop, Gifts, Jewelry

One response to “How A Product Sells a Retailer

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